I love fashion shows. Because of my work experience in event planning, PR and marketing, I take in every branding detail from the invite font to the server uniforms, to the model styling and the platforms that the models stand on. I also love Juicy Couture. It’s such a fun-spirited, girly brand that’s carried out in all their ads, stores and fashions. So when I got invited to preview the Spring 2012 collection through a fashion presentation at the Academy Mansion venue in NYC, I knew I had to go.
Leaving work early at 4 seemed a bit naughty but hey, I was out researching, right? Here is what I saw when I first walked in.
Hunky guys in tennis uniforms swathed in pink lights all asking me whether I wanted a drink or lite bite – what a greeting!
I need to find a caterer in Long Island with presentation trays as cute as these. Don’t you just love the mini-burgers and the pre-cut holes for their baby fries?
Yes, that’s Tim Gunn right in front of me. He was so stoic as he examined each look that I couldn’t tell if he liked anything.
The bright pops of orange, fuschia and yellow were bright, playful and screamed spring. The navy and the stripes brought a classic touch to it all. Notice how all the models have the same beachy waves in their hair – very Gisele.
The clothes while still young-spirited and fun seemed a bit more sophisticated as if the Juicy girl grew up.
I could see myself wearing a lot of the pieces and sort of saw the brand evolving into a fine competitor for Kate Spade, Tory Burch, and Milly.
It’s always an odd thing to be staring straight at these live mannequins as you walk in closer to check out all the outfit details. I mean in real life, you might give someone the once over but if so you’d be mindful to do it quickly in order not to let the other person notice. But at a fashion presentation, you have to come in close to check out the minute details, and there’s no getting around it. Some might find it intimidating almost, having all these gorgeous girls tower over you as you simply try to get up close and personal to see all the fashionable details. Here’s the beautiful posse staring YOU down.
There was 1 Asian model in the mix. One.
I’m a sucker for sparkly things so this caught my eye and made me wonder whether wearing brooches on pant pockets would ever catch on and turn into a trend. cute idea!
Here are some photos of the creative director and some celebs taking the requisite press shots.
And then here’s me and my new friend. I bond quickly with others who do PR and events for a living.
The tennis theme ran throughout as you can see. And if you’ve been reading up on spring 2012 fashions at all, you’ll know that this sporty motif is a huge trend for the season.
I love how the Juicy Couture handbags have the bow detail. I have one similar to this style, shown in my style diary posts.
And here’s the goody bag that Juicy Couture gave away at the end of the night!
If you want my goody bag, be the 10th person to leave me a comment here and one other blog entry (and leave me your email so that I can let you know that you’ve won!)