I viewed a bunch of emerging designers this past fashion week, one that still stands out in my mind is Mimkho, a NY-based designer who reportedly looked to her Russian roots for inspiration. I had to wonder if she didn’t just steal from The Sound of Music instead. Wearing old world fabrics reminiscent of what you might find hanging over granny’s windows, Mimkho’s models marched militantly down the runway.
photos by Susan S. Choi
Given that the”1917 revolution, WWII, and the Communist Era” were themes that she explored, the model’s stomps and serious expressions were right in line.
black tote bag ( I must have collected a hundred of these totes through the 10years of fashion weeks that I’ve attended)
Bebe perfume (uh can you say “re-gift?”)
sample of Kim Kardashian’s new perfume (smells great, sort of reminiscent of Tom Ford’s men’s cologne though)
Tigi Volumizing hair spray (awesome. I could use new hairspray)
coupon for Toni & Guy (in Hoboken NJ? yea right..)
heart shaped candies (couldn’t be cuter)
Pop chips (I’m so addicted to these, I went out and bought a big bag for me to munch on at home!) Brand managers, take note: product insertions into goody bags really DO work
Mimkho goody bag contents:
Russian chocolate bar and candies
after party invite (not attending)
buttons that I’ll never wear
(basically a very big bag for a whole ‘lotta nothing)
