pop up

What better way to celebrate New York Fashion Week than to dress up and envelop yourself in pink, glitter and fur?  According to Juliet (whose favorite color is pink), there is no better way!  Upon entering this pink, pop-up paradise, created by Alice Longyu Gao, she declared that she “never wanted to leave.”  Can you see why?nyc art installation, nyc pop up, alice gao, pink room pink party, pink art, harajuku girl photo credit Lumia Nocito

And yes, we had to dress up to match the space and celebrate all things PINK! pink room pink art, nyc pop up, art installation, harajuku girl, harajuku party, Alice Longyu Gao

It was as if we were hanging out with Alice in wonderland – a wonderland, entitled PERICURA that the performance artist/DJ describes as being “deconstructed me.”  Loving girly glam myself, I felt quite at home amongst the glitter wall and thought the room was simply delightful! Rolling around on the pink shag carpeting, it was clear that Juliet felt quite at home too.  pink party, times square pop up, harajuku girl, cool nycThe sparkly room, inspired by beauty and instant photo booths from Japan, reminded us of our time exploring Harajuku, Japan an area and culture that Alice obviously subscribed to. 

The stunning installation was not just a piece of art turned selfie station though.  Special events and offerings included the reception party which we attended, DIY accessory making tutorials, celebrity hair styling by Kahh Spence from Kahh’s Shojo Manga Hair Station, 3D nail art by Mei Kawajiri of Mei’s Princess Nail Station, and Japaanese celebrity styling by Etsuna Otsuka of Etsuna’s Harajuku Apparel Atelier.  For schedule and pricing information, click here. 

harajuku style, harajuku fashion, harajuku art, harajuku girls, harajuku nyc, new york harajuku, alice gaoAlice enchanted us so much and was genuinely obsessed with her new little friend, Juliet that we reached out for a quick interview with questions compiled from both my little one and me.

chinese cat, lucky cat, pink art, pink pop up, pink art installation, pericura

?s from Juliet


NAME and age? Alice Longyu Gao 23
HOW LONG DID THE ROOM TAKE TO SET UP?  Over a month

IS PINK YOUR FAVORITE COLOR?  I REALLY LIKE PINK.  I LIKE A LOT OF COLORS.  MY FAVORITE ALWAYS CHANGES.
DO YOU DRESS LIKE THAT EVERYDAY? (Juliet wishes she could dress like that everyday!) Yea!

alice gao, pericura art, nyc pop up, times square pop up, pink room

?s from me


HOW DID YOU COME UP WITH THE IDEA AND THE NAME OF THE INSTALLATION?   PERICURA demonstrates the universe in my head. PERICURA is my response to people—what made me to be this Alice, what I am into and inspired by. Most
importantly, I collect and transformed my knowledge and creativity via everything inside PERICURA. PERICURA as a whole, I did it for myself and it is for everybody to explore.  The name and the concept of making PERICURA is #MeAnimated. I am inspired by the
traditional Japanese photo machine—“Purikura”. I see people’s obsession towards those overly beautified photo strips across different cultures as an inspiration. So, I want to offer people an opportunity to experience alternative aesthetics in real life. For people to experience
PERICURA, I collaborated with hair looks and nail designs with Miho Kawajiri and Kahh Spence.

YOU SAY THE ROOM IS THE DECONSTRUCTED VERSION OF YOU.  IF YOU COULD DESCRIBE YOURSELF IN 3 WORDS, WHAT WOULD THEY BE?  Tender, Wacky and True
HOW LONG HAVE YOU DRESSED HARAJUKU STYLE?  WE LOVED SEEING ALL THE FASHIONS IN HARAJUKU, JAPAN.  Harajuku is a spirit that’s been with me since middle school
WHAT DO YOU HOPE GUESTS WILL TAKE AWAY FROM YOUR ART INSTALLATION? It is important to be bold and brave. Life is not worthy living if you are not trying to discover yourself
WHAT’s YOUR NEXT BIG PROJECT? I am working on my song right now, hoping to debut in Japan soon

 

THANK YOU to Alice for taking the time to answer our questions!  We loved your energy, passion for art, and cute sense of style!

There is still time to see the exhibit from 12noon-7pm today and tomorrow at the Moxy Times Square hotel.

485 7th Avenue
New York
10018

 

Read on to find out about the all-pink, NYC restaurant that is a must-try here!

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One of the many reasons I love NY is because of the creative, branded pop-ups that the city surprises us with.  As a former brand marketer, these fascinate me on a professional level and because of my background, I feel like I enjoy all the details even more than the average passerby.  Of course now, the best ones are the ones I can enjoy with my daughter, like the Perrier pop-up which just opened to the public today.  We were one of the first to check it out!  Think sparkling water with a splash of fun!

This immersive experience made the brand come alive through its colorful, interactive environment with the highlight being a fruitastic (bubble) ball pit to which Juliet screamed, “I LOVE THIS PLACE!! I never wanna LEAVE!”

perrier flavors, perrier pop up, sparkling water

We were lucky enough to have the whole ball pit to ourselves.  We swam, we dove, we giggled and we posed.

perrier pop up ,perrier nyc, ball pit

After all, the Perrier Flavor Studio was specifically created to encourage social shares.   Just take a look at this place…can you say ‘Instagram-able?”

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Besides the mirror on the ceiling of the ball pit, there was even a hashtag photo printer and Twitter vending machine to attract the socially savvy.  The vibrant studio space featured juicy fruit splattered walls evoking the painted house Perrier’s partner artist, AKACorleone, created for the brand.

A live DJ set the mood, an interactive art wall turned everyone into an artist, and a Perrier “mocktail” bar encouraged mingling.  Another highlight for us was enjoying a complimentary mommy and me mani.  Keeping in fruity theme, we got to choose from several fruit nail art.  Juliet chose the pink strawberry cuz well, PINK!  I chose what I later learned was the most popular – watermelon.

perrier flavors, perrier popup, perrier nyc event

How cute is this??  Plus you have no idea how badly I was dying for a manicure.  Mommy has no time!  Thanks, Vanity Projects!

What a fun way to launch Perrier’s new flavored sparkling water (or bubble water as Juliet calls it)!  We loved the watermelon flavored water the best but there is also strawberry, lime, and lemon flavored water too.

Come one come all!  We recommend getting there as soon as it opens at 10am (now through Friday)..avoid the weekends if at all possible because with all this buzz, we predict it will be jammed.

  • Free, open to the public
  • open 10am-6pm each day
  • the manicurist and mani offering began at 3pm today and is only there one more day (Thursday)
  • Macarons by Dana’s Bakery (Fri & Sat)
  • Sundaes by Big Gay Ice Cream (Sun.)
  • restroom is available on-site

Check out my IG story today for all the video details!

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